E-Commerce and Digital Marketing MCA paper Nov 2021
Subject Code: - PGCA 1921 Subject Name: - E-Commerce and Digital Marketing Date of Examination: - Nov 2021 Class: - MCA 3rd Exam Mode: - Online Instructions to Candidates Attempt any FIVE question(s), each question carries 14 marks. QUESTIONS What is e-commerce? Discuss B2B2C and C2B2C model. Compare and contrast the digital products and tangible products and explain the methods of marketing digital products in online. Explain the following concepts in digital marketing: Blog Marketing Online Advertisement Define digital cash or e-cash. Explain with example how an online banking system works? Write notes on the following: Electronic Payment Gateway Benefits of EDI Analyze the environmental fa...